Objective
Following an ongoing Organic Social campaign with VZ Properties, we were tasked to increase lead generation through a Paid Social strategy.
This campaign was to take place throughout the Stamp Duty Holiday extension period. Ultimately the main aim was to increase the number of scheduled calls into the sales team during this period.
Strategy
Using a combination of Organic and Paid Social, we were able to increase brand awareness and interest in the property development through Facebook Ads.
Our ads consisted of engaging animations and infographics in regards to the savings to be made from the Stamp Duty Holiday extension.
Results
500% Follower Increase
70% Engagement Increase
50% Lead Generation Increase